Affglobal Boosts Efficiency and Growth with Centralized CRM
Affglobal is a results-driven digital marketing agency specializing in creating engaging and effective marketing campaigns. We developed a proprietary CRM dashboard that transformed their scattered data into actionable insights, dramatically reducing reporting time and enabling rapid growth.
Background
Affglobal is a results-driven digital marketing agency specializing in creating engaging and effective marketing campaigns. They help businesses build their brand, expand their reach through online ads, and increase conversions across various online platforms.
The Challenge: Scattered Data Creates Operational Inefficiency
Before partnering with us, Affglobal faced a significant challenge in managing and analyzing their data. Their data was scattered across multiple sources, including Levanta, Archer Affiliates, partnerboost, and Amazon, making it difficult to get a holistic view of their company's performance.
Time-consuming Data Collection
Manually gathering data from various platforms was a tedious and inefficient process, consuming valuable time that could have been spent on strategic initiatives.
Difficulty in Analysis
Delayed Insights
Scalability Issues
Time-consuming Data Collection
Manually gathering data from various platforms was a tedious and inefficient process, consuming valuable time that could have been spent on strategic initiatives.
Difficulty in Analysis
Without a centralized dashboard, it was challenging to compare data from different sources, identify trends, and make informed business decisions.
Delayed Insights
The time lag between data collection and analysis meant that insights were often outdated by the time they were available.
Scalability Issues
As the company grew, the manual data management process became increasingly unsustainable, hindering their ability to scale their operations effectively.
The Solution: Proprietary CRM Dashboard
To address these challenges, we developed a proprietary CRM dashboard for Affglobal. This web application serves as a central hub for all their data, providing a unified and comprehensive view of their business operations.
Key features of the solution include:
- 1Automated Data Import: The web app features a robust data import module that automatically pulls data from various sources like Levanta, Archer Affiliates, partnerboost, and Amazon. This eliminated the need for manual data entry, saving significant time and reducing the risk of human error.
- 2Centralized Dashboard: The homepage of the application provides a high-level overview of key metrics, including clicks, conversions, and revenue, with the ability to filter by date range. This gives Affglobal a real-time snapshot of their company's performance at a glance.
- 3Detailed Reporting: The "Vertical Report" and "Product Performance" sections offer in-depth analysis of specific campaigns and products. These reports provide granular insights into what's working and what's not, enabling Affglobal to optimize their marketing strategies for better results.
- 4User-Friendly Interface: The web app is designed with a clean and intuitive interface, making it easy for team members to access the information they need without extensive training.
"We were looking for a solution to tie in multiple data sources into one CRM dashboard for better overall analysis of our company. Kaprin went above and beyond with achieving what we required which created more growth for our company. The main key point of Kaprin is the communication - a continuous conversation on development and pivoting on new innovative ideas allowed the product to grow further than planned scope!"
The Results: Transformative Impact on Business Operations
80% Reduction in Data Collection Time
By automating the data import process, Affglobal has reduced the time spent on manual data collection by an estimated 80%, freeing up their team to focus on more strategic tasks.
50% Faster Reporting and Analysis
With all their data in one place, Affglobal can now generate comprehensive reports in a fraction of the time it took before. This has enabled them to gain faster insights and make more agile business decisions.
Increased Revenue and Growth
The ability to access real-time data and gain deeper insights into their campaign performance has allowed Affglobal to optimize their strategies, leading to increased conversions and revenue growth.
Enhanced Scalability
The new system is highly scalable, allowing Affglobal to easily add new data sources and expand their operations without being hampered by manual processes.