Background

Hunt Performance Marketing Doubles Client Base in One Year

Hunt Digital partnered with Kaprin as its extended technical team to build a proprietary data platform. This powerful software automated marketing analytics, slashed daily reporting time from 4 hours to just 20 minutes, and enabled the agency to double in scale in one year without adding any new analysts.

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Background

Hunt Digital is a premier performance marketing agency that specializes in driving growth for its clients through data-centric advertising strategies. Managing complex campaigns across a multitude of platforms—including Google Ads, Meta Ads, TikTok, and Taboola—is central to their success. The agency is committed to delivering transparent, high-impact results, which requires a constant and accurate pulse on campaign performance and budget allocation.

The Challenge: Manual Reporting Creates Operational Bottleneck

As Hunt Digital's client base expanded, its data management processes became a significant operational bottleneck. The team was spending nearly half of every workday on manual reporting, which directly limited their capacity for strategic work and client growth.

Fragmented Data Sources

Key performance data was siloed across numerous advertising platforms like Google Ads, Meta Ads, GA4, TikTok, and Bing Ads.

Excessive Manual Reporting

Team members spent up to 4 hours per day logging into individual platforms, exporting performance data, and manually compiling reports in spreadsheets.

Data Lag and Inaccuracy

The manual process meant that reports were often outdated by the time they were complete. This lag hindered the team's ability to make swift, in-the-moment optimizations and created a high risk of human error.

Severe Scalability Constraints

The operational overhead was unsustainable. The agency projected that doubling their client load would require hiring at least two full-time data analysts just to keep up with reporting demands.

The Solution: Proprietary Centralized Data Platform

Hunt Digital partnered with Kaprin to serve as their dedicated technical team to design and build a bespoke, centralized web platform. The collaborative goal was to create a proprietary piece of software tailored perfectly to Hunt Digital's unique operational needs.

The development approach focused on creating a seamless data pipeline:

  1. 1
    Direct API Integration: The Kaprin team built robust, secure connections to all of Hunt Digital's critical ad sources, including Google Ads, Meta Ads, TikTok, GA4, Taboola, Outbrain, and Bing Ads.
  2. 2
    Automated Data Aggregation: The in-house platform was engineered to automatically pull key metrics—spend, budget, revenue, and ad performance—in near real-time, completely removing manual data exports from the workflow.
  3. 3
    Unified Dashboard: All aggregated data was presented in a single, intuitive application. This gave the Hunt Digital team a holistic, real-time view of all client campaigns from one screen.
  4. 4
    Seamless Team Extension: Throughout the development process, Kaprin acted as an extension of the Hunt Digital team. As Almog Ben Atar noted, the relationship was defined by "availability, repeated explanations for non-technical people like me, service to my staff... and suggestions for efficiency."
Almog Ben Atar
"I was introduced to Kaprin through a colleague... from there the connection was quick and easy, they became my development partner at the company for all intents and purposes. We developed several platforms on a high scale. The availability, the repeated explanations for non-technical people like me, and the service to my staff are things I have truly not found anywhere else. We are in different countries, different cultures, and yet we feel the most comfortable in the world working together... and they are full partners in our success."
- Almog Ben Atar, COO and Co-Founder
Hunt Digital logo

The Outcome: Dramatic Impact on Operations and Growth

90% Reduction in Reporting Time

The new software slashed the time spent on daily reporting from 4 hours to just 10 minutes. This reclaimed over 120 hours per employee per month, allowing the team to refocus their efforts on high-impact campaign strategy and client relations.

100% Client Growth Without New Hires

Freed from the constraints of manual reporting, Hunt Digital successfully scaled its operations, growing from 30 to 60 clients within a single year. This 100% increase in clientele was achieved without hiring any new data analysts, directly saving the company over $100,000 in annual salary and overhead costs.

Instant Data-Driven Decisions

With near real-time data available at their fingertips, the team can now make faster, more informed decisions to optimize ad spend and improve campaign ROI.

Foundation for Future Innovation

Building on this success, Hunt Digital is already planning the next evolution of its platform. The company is now working with Kaprin to integrate AI capabilities for automated, intelligent email reporting.